In addition, AMRA is taking the mobile shopping experience to the show floor this summer, where attendees can tour and shop CJKollective Fashion Boutique. “We’re excited to partner with the American Mobile Retail Association for the launch of our brand new Discovery Zone,” says Sonya Lowe, show director, Philadelphia Gift Show. “Mobile boutiques are popping up all over the country and are becoming an integral part of business because they give brands a chance to sell beyond the physical or online store. This is a great opportunity for retailers to branch out and take the shopping experience into their local communities through pop-up shops and partnering with mobile boutiques to create a special event for their customers.”
During the show, the AMRA will host the daily pop-up program, “Fashion A Go-Go!, ” which will be led by two “ fashion truckpreneurs” and AMRA members, Brittany Reilly, owner of Bohemian Groove Luxe Airstream Boutique (Woodside, NY), and Courtney Jackson, owner of CJKollective Boutique (Bel Air, MD). The first session is geared for retailers who are interested in learning how to start their own fashion truck as a vehicle to extend their online or brick and mortar store. Once the program concludes all attendees will have the opportunity to tour the CJKollective Fashion Boutique (pictured above), a mobile boutique filled with on-trend women's clothing and accessories, plush seating, music, and a custom fitting room.
“I am excited to be part of the first ever ‘Fashion A Go-Go’ segment at the Philadelphia Gift Show. Mobile retail is such a new business concept that’s growing across the nation and abroad,” adds Courtney Jackson, owner of CJKollective Boutique. “It’s important for consumers and business owners to think outside of the box and learn more about this new, fun way to shop and do business.”
During the second pop up program, “Mobile Makeover: The Journey of the Bohemian Groove Luxe Airstream Boutique,” owner Brittany Reilly, will share her makeover story and how her Bohemian Groove Luxe Airstream boutique evolved into a brand for women who are fun, fresh, carefree and not afraid to wear what they want. "Retail is heading in a very unique and unconventional direction,” says Brittany Reilly, owner, Bohemian Groove Luxe Airstream Boutique. “Mobile boutiques and businesses are the stores of the future –going straight to the customer, rather than waiting for the customer to come to you."
For the full schedule of daily demos and other programs, visit www.philadelphiagiftshow.com. All pop-up programs, seminars and demonstrations taking place in the Discovery Zone are complimentary for registered buyers to attend – a value-add to their show experience.
ABOUT URBAN EXPOSITIONS Founded in 1995, Urban Expositions, now operating as Clarion UX and owned by Clarion Events, produces and manages a portfolio of 36 trade and consumer events, serving a range of industry sectors including Gift, Souvenir, Art, Aviation, Apparel, Foodservice, Specialty Retail, Gaming, Automotive and Enthusiast Lifestyle, with offices in Kennesaw, GA, Chicago, IL, Trumbull, CT, Portland, OR, and Boca Raton, FL. www.urban-expo.com